Where our story begins
At Westlab, we help home & living brands expand into the European market with a clear strategy, strong execution and reliable sales representation. We believe in quality, transparency and long‑term partnerships. This is where growth starts — and where we build it together.
Built on Experience
I’ve spent the past two decades working in retail, wholesale and product development — from building collections and sourcing in Asia to shaping commercial concepts at companies like TICA and Loods5. Those years taught me how brands grow, how markets behave and what it really takes to build a strong commercial foundation. It also showed me the gaps: great products often fail in Europe not because they’re not good enough, but because they lack the right representation, structure and execution.
A New Perspective
When I moved to Spain, I finally had the space to step back and look at the industry with fresh eyes. I explored new opportunities, developed concepts and spoke with countless entrepreneurs and brands. The same pattern kept coming back: companies were struggling in the old fashioned way. They needed someone who understood both the creative side and the commercial reality — someone who could translate a brand into a market strategy and actually make sales happen.
From vision to a plan
That’s where this plan was born. Westlab Interior is the result of everything I’ve done so far: my experience in wholesale, my network, my understanding of the Benelux and European markets, and my drive to build something long‑term. No fluff, no corporate nonsense — just a clear, hands‑on approach to helping brands grow in Europe. This is the next chapter, and it’s built on real experience, real conversations and a real need in the market.
“Working with Wouter has been a very good experience for us. He understands our products, respects our craftsmanship and always communicates clearly and on time. We value long‑term relationships, and with Wouter it truly feels like this is the direction we’re heading.
Chad Geepeetee